New Morning Mercies Coffee is primarily dedicated to roasting quality, ethically sourced, single-origin coffee. With single-origin coffee, the coffee consumer can truly enjoy the wonders of coffee the way it was supposed to be: on the merits of a single kind of bean from a specific region in the world.
What is single-origin coffee?
Single-origin coffee is just what it sounds like: beans that are from a single origin. When you buy single-origin coffee, you purchase beans from one particular farm in one region. They are not mixed with any other kind of bean.
Single-origin vs. blends
Most of the bags of coffee that you buy from the grocery store or chain coffee shop are blends. A coffee blend is when two (or more) single-origin beans are mixed together. Sometimes blends are simply the addition of a flavor (either an oil or a syrup to whole beans, or a ground flavor such as cinnamon or cocoa to the coffee grounds). For example, you might have a blend that is 1/3 Sumatra (a type of bean from Indonesia) and 2/3 Columbian.
The advantages of a blend are that the producers of the blend combine the unique flavors of each kind of bean to unlock an interesting flavor. For example, in one blend, you might get the sweetness of a Costa Rican Geisha with the tart of an Ethiopian Sidama. Further, blends make a coffee brand stand out. You will NEVER get an exact blend from one producer to another. What one chain labels as a “blend” will not be recreated by another.
The disadvantages of a blend are that many producers, especially big chain producers, use lower-quality beans in their blends. Why they do this makes sense – it cuts down costs for maximum profits and better price points for the consumer. The result of this is that people rarely get to experience a REALLY great cup of coffee. They may mask the quality of their coffee with natural and artificial flavoring, but those will never substitute for a naturally excellent cup of coffee.
Further, because big chains are masters at cutting costs, they will never disclose what kind of beans are in their blends, nor their percentages. This leaves you at the mercy of their “expertise.” They pay big money to make their packaging look attractive and exotic, when in reality you may just be getting cheap coffee at a competitive price point.
Another disadvantage, and we admit this is an opinion, is that we believe that really good coffee can, and should, be savored by a single origin at an affordable price.
So at New Morning Mercies, we believe that single-origin is where it’s at. We will occasionally offer some flavored “blends” for special occasions, such as holidays, but we will only add flavors to our already-great, single-origin beans.
New Morning Mercies Coffee 